Flexphone Ltd’s Mobile Salary Saver scheme secures finalist position for Kent County Council in Employee Benefit’s ‘Most successful new benefits launch’ category

Kent County Council launched Mobile Salary Saver to over 20,000 employees in September 2006. Target take-up was easily achieved in the first launch and demand was so great that KCC provided a second window of opportunity to its employees in February 2007.

Flexphone worked with KCC to implement a strong and diverse marketing campaign. Well placed and well timed communication helped to raise awareness of the scheme and keep employees interested. Jane Vivier, Reward Advisor at KCC said ‘The Mobile Salary Saver launch provided a welcome ‘headline’ for us to launch employee benefits and due to its wide appeal it had a real ‘sit up and take notice’ value.

Vivier was confident of the benefit’s broad appeal, ‘Mobile Salary Saver is of real value to employees as it allows them to save on something which they already have. With as many mobile phones in the UK as there are people, we could be assured that we were providing a ‘real’ benefit to our employees.’

She continued, ‘The diverse geographical locations of our employees meant that we had to explore a number of avenues to ensure that people heard the good news. Rather than rely on just email communications we actively sought methods to capture all of our staff from those who work in care homes and whose work does not involve computers, to those who spend a lot of their time in different offices and move around the country.’

KCC were provided with the framework for a comprehensive employee communication programme, together with the design and production capabilities for fulfillment. This resulted in a carefully constructed and interesting communication programme for its employees.

Flexphone met KCC’s requirements to provide a universally popular benefit to its diverse range of employees and bring their benefits package up-to-date with exciting new technology. The successful launch strategy ensured all employees were included through electronic, print and interactive mediums from the Mobile Salary Saver shopping website and company wide emails to press releases and canteen collateral to roadshows and sponsorship of the MacMillan Charity coffee morning amidst other standard communication methods.

The awards ceremony will take place on 8 June 2007 at the Park Lane Hilton.

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